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As Canada’s leading integrated freight, package, and logistics provider, we’ve been helping promises get where they need to be for more than 60 years. How does the magic happen? The journey starts with you. The places we go, the elements we brave, the promises we deliver – it’s all possible because of our people. So, whether you’re looking to build new skills, make an impact in your community, or inspire your team, we go there for you.
Description
The Marketing Events Consultant plays a key role in supporting Purolator’s event program and sponsorship activations. Working closely with event leads and cross-functional stakeholders, this role focuses on working closely alongside the Events team in coordinating logistics, preparing materials, and ensuring successful execution of lead generation activities (conferences, trade shows), employee-facing events (Town Halls, incentive experiences, functional team Summits), and partnership activations across our sponsorship portfolio. The ideal candidate brings proven event experience, excellent communication and relationship-building skills, and the ability to manage multiple priorities with minimal direction while aligning events to broader business objectives.
Responsibilities
-Event Program Support
-Assist event leads in managing the annual event calendar, ensuring timelines, deliverables, and milestones are tracked and communicated.
-Conduct research on industry events, vendors, and partnership opportunities, providing strategic recommendations.
-Independent Event Preparation
-Manage end-to-end logistics including vendor bookings, shipping, collateral requests, budget tracking, and internal resourcing.
-Develop event kits, briefing documents, and schedules to ensure stakeholders are prepared and aligned.
-Promotions & Communications
-Collaborate with internal teams to independently coordinate event promotions (email, social, website updates).
-Liaise directly with external partners to fulfill promotional commitments and deliverables.
-On-Site/Event-Day Leadership
-Take ownership of day-of responsibilities including booth setup/coverage, demos, presentation prep, and attendee engagement.
-Lead onsite troubleshooting, adapting quickly to solve problems under pressure.
-Support sponsorship activations, ensuring flawless execution and brand alignment.
-Content & Collateral
-Oversee requests for event and sponsorship assets such as signage, presentations, and promotional materials.
-Partner with content and design teams to ensure materials are on brand and tailored to audiences.
-Collaboration & Stakeholder Management
-Build and maintain strong relationships with internal stakeholders, vendors, and external partners.
-Act as a trusted advisor and point of contact, balancing competing priorities and aligning stakeholders to shared goals.
-Measurement & Continuous Improvement
-Track and report event outcomes against KPIs (attendance, leads, engagement, brand impact).
-Provide insights and recommendations to improve future events and maximize ROI.
-Bring forward creative ideas and innovations to enhance event experiences.
Education
-Bachelors degree
Experience
-5+ years of experience in marketing, events, or sponsorship activations
-Demonstrated ability to work independently with minimal supervision while managing multiple projects
-Proven organizational and project management skills, with strong attention to detail
-Excellent stakeholder management, communication, and interpersonal skills; able to engage executives, customers, and partners effectively
-Strong budget and resource management experience with an ROI-driven approach
-Ability to remain calm under pressure and proactively solve problems in fast-paced environments
-Creative thinker who brings innovation and fresh ideas to elevate event experiences
-Proficiency with Microsoft Office; experience with project management or marketing platforms is an asset
-A collaborative team player with initiative, adaptability, and a customer-first mindset
POSTING DETAILS
Location: 530 - Corporate
Working Conditions: Office Environment
Reports to: Senior Manager Events and Sponsorship
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Purolator is an equal opportunity employer committed to diversity and inclusion. We consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, Aboriginal/Indigenous status or any other factors considered discriminatory. If you require an accommodation during the recruitment process, we will work with you to meet your needs.
At Purolator, we are committed to ensuring our recruitment process is fully compliant with Canadian law. As part of the first round of pre-screening, the application process may involve the integration of human oversight with an automated AI solution (“AI Tool”) to assist in evaluating candidate qualifications for the position for which they are applying. This AI Tool assists in automating certain stages, such as resume screening and skills assessments, and helps expedite getting to the initial communication stage with candidates. Any personal information shared with Purolator will be used strictly for the purposes of these job applications in compliance with applicable privacy law. If you have any questions about the process, please contact: TalentCOEpurolator
We recognize that our employees and their families are key stakeholders. We will only be successful as a business if we provide our employees with a safe and healthy workplace and we have the right people in the right roles with the support they need to succeed. We hire for attitude and train for skills. To learn more about us and our values, go to purolator.
At Purolator, every day is an opportunity for our employees to connect with one another and with our customers to help make a positive impact in the communities where we live, work and play.
